Why do People Move?
To hunt more prey.
To grow more crops.
To transport more things.
To reach inspiring places more quickly and comfortably.
Seeking to accomplish their dreams and wishes,
people have continued to move since ancient times.
Even in an age when technology has developed
to the point where people can easily and instantly
connect to the other side of the world from their own homes,
people will never stop “moving.”
Impulse to Move
Research has shown that people are genetically predisposed to derive happiness from the act of moving.
Brain imaging analysis has also revealed that when people experience happiness through moving to a place they have never been to before,areas of the brain related to memory and motivation are stimulated and performance is enhanced.
The Kawasaki Group believes that there is an innate “Impulse to Move” imprinted in our DNA from which we seek to realize happiness.
We also believe that this Impulse to Move has inspired the creation of various forms of mobility, which in turn have driven the development of civilization itself.
Based on the theme Impulse to Move,
the Kawasaki Group will showcase sustainability that moves and inspires people,
things and minds at the 2025 World Exposition (Expo 2025 Osaka, Kansai, Japan).
"Future of Mobility"
as imagined by the Kawasaki Group
Mobility
×
Robotics
×
Hydrogen
The Kawasaki Group has been providing society with mobility on land, sea and air for over 125 years, including Shinkansen trains, LPG (liquefied petroleum gas)/ammonia carriers, and helicopters.
From our start as the manufacturer of Japan’s first-ever industrial robot, we continue to expand the use of robots not only in factories, but also in restaurants, medical facilities, and other areas.
Another area of focus is hydrogen, which is essential if we are to achieve carbon neutrality. In addition to building a hydrogen supply chain, from production to distribution, we lead the world in creating hydrogen-powered mobility solutions throughout society.
Combining the very best of the Kawasaki Group’s technologies we have realized sustainable mobility that embodies the Impulse to Move.
New category of Personal Mobility that values the "Fun to Ride" features of Kawasaki motorcycles
CORLEO
A system that brings together Kawasaki's land, sea, and air mobility technologies, giving everyone around the world the opportunity to enjoy movement freely and comfortably.
ALICE SYSTEM
Kawasaki
Future World
Driving force for a prosperous society
The venue concept is "Kawasaki Future World," presented by the "Impulse to Move Lab." A space designed to resemble a laboratory where genius scientists are developing sustainable mobility that stimulates people's Impulse to Move will be created at the Yumeshima Expo site and also virtually.
In this space, visitors will be able to “see” and “touch” full-scale mobility of the future in an enjoyable hands-on experience that will inspire great hope for the society of the future.
Yumeshima Expo site
The Kawasaki Group will showcase mobility of the future in "Future Life Expo: Future City."
To visit, you will need to make a reservation for both the date of your visit to the Expo and for the pavilion.
See the official ticket information website below for more details and to make a reservation and purchase your tickets.
▼Expo 2025 Osaka, Kansai, Japan Ticket Information
Virtual Expo site
Expo 2025 Osaka, Kansai, Japan will also feature a virtual site called “Virtual Expo ～ YUMESHIMA ISLANDS IN THE SKY～.“
Visitors can immerse themselves in the world of the Expo as avatars to enjoy exhibits and events are only possible in the virtual world.
This site includes our group’s “Impulse to Move Lab," where you can learn more about our mobility solutions. You can experience detailed movements and specialized technologies that cannot be fully explained in the real venue, so please visit us.
▼Impluse to Move Lab presented by Kawasaki
https://contents.ssv.virtualexpo.expo2025.or.jp/deeplink/cushion_page.html?SpaceId=SS-840363
Compatible with smartphones (iOS/Android), PCs (Windows/Mac), and VR goggles (MetaQuest 2, 3).
About the Impulse to Move logo
What is your Impulse to Move?
Let's enjoy our Impulse to Move even more!
Use the Impulse to Move logo to freely express your own Impulse to Move!
You can share your designs on social media too!
Please choose from three types of downloadable data:PNG, AI, and PDF.
Please select a color
Impulse to Move logo development story
Concepts and ideas contained in the Impulse to Move logo
The aesthetic beauty of “linkage” woven by chromosomal DNA.
The “mass” of individuality that each person forms.
Just as there is fascination to be found in coalescing around the immutable rules of “Impulse” while “shining differently” every day, the design use “digital segments” that share a similar concept.
In the midst of monotony, the intervention of “Movement” causes a massive transformation, which here resembles a symbolic claw mark, recalling the silhouette of the character for “river” (川, “kawa”) that is a part of the name of the Kawasaki Group.
NEWS
- Apr. 03, 2025Showcasing CORLEO –A New Type of Futuristic, Off-Road Personal Mobility Vehicle – at Expo 2025 Osaka, Kansai
- Mar. 10, 2025Release of “Impulse to Move” – A Short Film Showcasing The Kawasaki Group's Exhibit Theme at Expo 2025 Osaka, Kansai, Japan
- Feb. 13, 2025Showcasing ALICE SYSTEM – A Futuristic Public Transportation System – at Expo 2025 Osaka, Kansai
- Aug. 28, 2024“Impulse to Move”: Kawasaki Group Exhibition Theme for 2025 Expo Revealed
- Apr. 11, 2024Sponsorship of the “Public-Private Partnership Project Invite Hyogo’s Students to EXPO 2025”
©Expo 2025
